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Digitale Markenführung: Starke Markenerlebnisse mit digitalen Medien und Technologien

Crossref DOI link: https://doi.org/10.1007/978-3-658-17345-6_28-1

Published Online: 2019-08-22

Published Print: 2019

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Adlmaier-Herbst, Dieter Georg
License Information

Text and Data Mining valid from 2019-01-01
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Chapter History

Received: 29 March 2019, 00:00:00

Accepted: 1 July 2019, 00:00:00

First Online: 22 August 2019