Online-Kommunikation und Werbung
Crossref DOI link: https://doi.org/10.1007/978-3-658-18017-1_19-1
Published Online: 2018-04-21
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Siegert, Gabriele
Brecheis, Dieter
License valid from 2018-01-01
Text and Data Mining valid from 2018-01-01
Chapter History
Received: 21 March 2018, 00:00:00
Accepted: 22 March 2018, 00:00:00
First Online: 21 April 2018