4 C des Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-658-18917-4_100
Published Online: 2017-12-20
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schawel, Christian
Billing, Fabian
License valid from 2017-12-20
Text and Data Mining valid from 2017-12-20
Chapter History
First Online: 20 December 2017