Blogger vs. Journalisten – Influencer Relations vs. Media Relations: Befunde einer vergleichenden empirischen Untersuchung
Crossref DOI link: https://doi.org/10.1007/978-3-658-21188-2_9
Published Online: 2018-04-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hoffjann, Olaf
Haidukiewicz, Oliver
License valid from 2018-01-01