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Die Implementierung des digitalen Customer Relationship Managements – Erfolgsfaktoren, Hemmnisse und Entwicklungsoptionen

Crossref DOI link: https://doi.org/10.1007/978-3-658-22129-4_17

Published Online: 2018-08-23

Published Print: 2019

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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