More Signal, Less Noise: Targeted Content Marketing with Sinus-Milieus
Crossref DOI link: https://doi.org/10.1007/978-3-658-24620-4_9
Published Online: 2020-02-28
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Edwards, James
Calmbach, Marc
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 28 February 2020