Consumer View on Personalized Advertising: Overview of Self-Reported Benefits and Concerns
Crossref DOI link: https://doi.org/10.1007/978-3-658-24878-9_5
Published Online: 2019-10-06
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Strycharz, Joanna
van Noort, Guda
Smit, Edith
Helberger, Natali
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 6 October 2019