Good Times for a Change – Markenführung an der Schwelle zum Transformationszeitalter
Crossref DOI link: https://doi.org/10.1007/978-3-658-27908-0_9
Published Online: 2020-09-04
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Spies, Marco
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 4 September 2020