The Impact of Customer Experience in Offline vs. Online Channels on Millennials’ Brand Loyalty in the Fashion Industry
Crossref DOI link: https://doi.org/10.1007/978-3-658-29127-3_10
Published Online: 2020-01-10
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bertsche, Katja
Binckebanck, Lars
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 10 January 2020