Potenziale der digitalen Transformation und Auswirkungen auf Marketinginstrumente
Crossref DOI link: https://doi.org/10.1007/978-3-658-31519-1_10
Published Online: 2021-04-20
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Spranger, Sophia
Terstiege, Meike
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 20 April 2021