Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions
Crossref DOI link: https://doi.org/10.1007/978-3-658-32201-4_17
Published Online: 2021-09-02
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tsichla, Eirini
Voutsa, Maria C.
Margariti, Kostoula
Hatzithomas, Leonidas
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 2 September 2021