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Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands

Crossref DOI link: https://doi.org/10.1007/978-3-658-32201-4_2

Published Online: 2021-09-02

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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