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General Language Use, Language Proficiency and Language Attitudes as Predictors of Consumer Response to the Use of Spanish and English in Advertising in Chile and Mexico

Crossref DOI link: https://doi.org/10.1007/978-3-658-32201-4_6

Published Online: 2021-09-02

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy