Insights, Positionierung, Marke: Fallstricke für die Markenführung
Crossref DOI link: https://doi.org/10.1007/978-3-658-34291-3_3
Published Online: 2021-11-17
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lebok, Uwe H.
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 17 November 2021