Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design
Crossref DOI link: https://doi.org/10.1007/978-3-658-35185-4_3
Published Online: 2022-01-03
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lischka, Gesa
Schmidt, Steffen
Mall, Jonathan T.
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 3 January 2022