Resultate: Der Einfluss des Brand Contents auf das Markenimage
Crossref DOI link: https://doi.org/10.1007/978-3-658-35711-5_7
Published Online: 2021-10-26
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Albisser, Matthias
Funding for this research was provided by:
SNF
Text and Data Mining valid from 2021-10-26
Version of Record valid from 2021-10-26
Chapter History
First Online: 26 October 2021