Marke und Markenführung
Crossref DOI link: https://doi.org/10.1007/978-3-658-35916-4_1
Published Online: 2022-07-29
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Linxweiler, Richard
Gaiser, Brigitte
Zerr, Konrad
Fastoso, Fernando
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 29 July 2022