Strategien der Markenführung
Crossref DOI link: https://doi.org/10.1007/978-3-658-35916-4_2
Published Online: 2022-07-29
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gaiser, Brigitte
Linxweiler, Richard
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 29 July 2022