Engagement: Datenanreicherung entlang der Customer-Journey
Crossref DOI link: https://doi.org/10.1007/978-3-658-36859-3_4
Published Online: 2022-05-04
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gasser, Marc
Mäder, Laura
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 4 May 2022