Diversität als Schlüsselfaktor einer erfolgreichen Markenbotschafter-Strategie
Crossref DOI link: https://doi.org/10.1007/978-3-658-37358-0_3
Published Online: 2023-01-26
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Orgis, Helen
Nogai, Zoe
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 26 January 2023