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Integriertes Online- und Offline-Channel-Marketing quo vadis

Crossref DOI link: https://doi.org/10.1007/978-3-658-38048-9_22

Published Online: 2022-11-02

Published Print: 2022

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Butzer-Strothmann, Kristin

Dökel, Jean Luca

Funke, Justus

Langfeld, Maximilian
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Chapter History

First Online: 2 November 2022