Striking the Right Balance: Image vs. Performance Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-658-38053-3_4
Published Online: 2022-10-30
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stürze, Sascha
Hoyer, Markus
Righetti, Claudio
Rasztar, Matthias
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 30 October 2022