Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain
Crossref DOI link: https://doi.org/10.1007/978-3-658-39072-3_10
Published Online: 2023-01-01
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nikolitsch, Jane
Aichner, Thomas http://orcid.org/0000-0002-6745-2779
Da Ros, Laura
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 1 January 2023