Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen
Crossref DOI link: https://doi.org/10.1007/978-3-658-40363-8_19
Published Online: 2023-04-18
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Burgartz, Thomas
Krämer, Andreas
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 18 April 2023