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Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising

Crossref DOI link: https://doi.org/10.1007/978-3-658-40429-1_10

Published Online: 2023-04-11

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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