Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes Toward Synced Ads in Valenced Contexts
Crossref DOI link: https://doi.org/10.1007/978-3-658-40429-1_5
Published Online: 2023-04-11
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Abdollahi, Maral
Fang, Yuming
Liu, Hanjie
Segijn, Claire M.
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 11 April 2023