Intentional Viewing of Skippable Ads on YouTube: An Exploratory Study
Crossref DOI link: https://doi.org/10.1007/978-3-658-40429-1_6
Published Online: 2023-04-11
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Eunah
Huh, Jisu
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 11 April 2023