Advertising Effectiveness Model of Content Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-658-40551-9_2
Published Online: 2023-02-10
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hörner, Thomas
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 10 February 2023