Anwendungsfall H: Personalisierung im Marketing (die 4 Ps)
Crossref DOI link: https://doi.org/10.1007/978-3-658-41902-8_10
Published Online: 2023-09-20
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Krämer, Andreas
Mauer, Reinhold
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 20 September 2023