Marketingstrategien in der Customer-Dominant Logic
Crossref DOI link: https://doi.org/10.1007/978-3-658-43326-0_8
Published Online: 2024-03-15
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bruhn, Manfred
Saleschus, Maxim
Hadwich, Karsten
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 15 March 2024