Market Segmentation in Multichannel Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-658-44675-8_18
Published Online: 2024-09-28
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wirtz, Bernd W.
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 28 September 2024