Marketing Client Perceptions of the Advertising Agency Development Process: Understanding Dispositional and Situational Attributions
Crossref DOI link: https://doi.org/10.1007/978-3-658-44713-7_10
Published Online: 2024-08-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Koslow, Scott
O’Connor, Huw
Calderwood, Richard
Kilgour, Mark
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 August 2024