Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leads to Positive Intention to Purchase Online News
Crossref DOI link: https://doi.org/10.1007/978-3-658-44713-7_16
Published Online: 2024-08-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Riskos, Kyriakos
Leonidas, Hatzithomas
Dekoulou, Paraskevi
Fotiadis, Thomas
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 August 2024