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Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leads to Positive Intention to Purchase Online News

Crossref DOI link: https://doi.org/10.1007/978-3-658-44713-7_16

Published Online: 2024-08-02

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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