Advertising: A Friend, a Foe, or a Frenemy in Building Healthy Media-Audience Relationships
Crossref DOI link: https://doi.org/10.1007/978-3-658-44713-7_6
Published Online: 2024-08-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Franks, Judy U.
Malthouse, Edward C.
Maslowska, Ewa
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 August 2024