Crossmark

Marketing und Gesellschaft

Crossref DOI link: https://doi.org/10.1007/978-3-658-45044-1_12

Published Online: 2024-12-06

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Eggert, Andreas

Kleinaltenkamp, Michael

Kuß, Alfred

Raithel, Sascha
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Text and Data Mining valid from 2024-12-06

Version of Record valid from 2024-12-06
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Chapter History

First Online: 6 December 2024