Analyse der Potenziale generativer KI und deren Adaption für das Digital Marketing deutscher Start-ups
Crossref DOI link: https://doi.org/10.1007/978-3-658-45132-5_8
Published Online: 2024-12-02
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lenz-Kesekamp, Vera https://orcid.org/0009-0004-9845-7953
Kesting, Tobias https://orcid.org/0009-0000-7659-3381
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 2 December 2024