Rebranding-Prozesse erfolgreich führen: Eine Change-Management-Perspektive
Crossref DOI link: https://doi.org/10.1007/978-3-658-46109-6_6
Published Online: 2024-12-31
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Averdung, Lena
Schulten, Matthias
Text and Data Mining valid from 2024-12-31
Version of Record valid from 2024-12-31
Chapter History
First Online: 31 December 2024