What We Know and Don’t Know About Virtual Influencers: Status Quo and Future Research Agenda
Crossref DOI link: https://doi.org/10.1007/978-3-658-46344-1_26
Published Online: 2025-02-15
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rudeloff, Christian
Meißner, Sebastian
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 15 February 2025