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Digitale Transformation des Marketings

Crossref DOI link: https://doi.org/10.1007/978-3-658-46399-1_57-1

Published Online: 2025-05-26

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Detscher, Stefan
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Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
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Chapter History

Received: 28 January 2025, 00:00:00

Accepted: 30 January 2025, 00:00:00

First Online: 26 May 2025