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KI-Performance bei der Entwicklung einer Marketingstrategie – ein Praxisfall

Crossref DOI link: https://doi.org/10.1007/978-3-658-46399-1_61-1

Published Online: 2025-03-20

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Baaken, Thomas

Unger, Niklas

Schulte, Niclas
License Information

Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
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Chapter History

Received: 10 January 2025, 00:00:00

Accepted: 12 January 2025, 00:00:00

First Online: 20 March 2025