Crossmark

Purpose-Driven Marketing: Chancen für Marken und Gesellschaft

Crossref DOI link: https://doi.org/10.1007/978-3-658-46399-1_65-1

Published Online: 2025-10-07

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Geisthardt, Katrin
License Information

Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
More Information

Chapter History

Received: 29 April 2025, 00:00:00

Accepted: 2 May 2025, 00:00:00

First Online: 7 October 2025