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Interaktive Kundenerfahrung und immersives Markenerlebnis im Metaverse

Crossref DOI link: https://doi.org/10.1007/978-3-658-46399-1_96-1

Published Online: 2025-10-14

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

D’Errico, Barbara

Detscher, Stefan
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Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
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Chapter History

Received: 31 January 2025, 00:00:00

Accepted: 3 February 2025, 00:00:00

First Online: 14 October 2025