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Der Einsatz von virtuellen Influencern im Social-Media-Marketing

Crossref DOI link: https://doi.org/10.1007/978-3-658-46709-8_20-1

Published Online: 2025-10-16

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Rittinger, Sebastian
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Text and Data Mining valid from 2025-01-01

Version of Record valid from 2025-01-01
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Chapter History

Received: 21 July 2025, 00:00:00

Accepted: 22 July 2025, 00:00:00

First Online: 16 October 2025