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Augmented Brand Intelligence for Brand Controlling

Crossref DOI link: https://doi.org/10.1007/978-3-658-46709-8_47-1

Published Online: 2026-04-07

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Baumgarth, Carsten
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Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Chapter History

Received: 6 February 2026, 00:00:00

Accepted: 7 February 2026, 00:00:00

First Online: 7 April 2026