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Einsatz von generativer künstlicher Intelligenz im B2B-Marketing

Crossref DOI link: https://doi.org/10.1007/978-3-658-46709-8_65-1

Published Online: 2026-01-06

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zilcher, Oliver

Hohlbach, Matthias
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Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Chapter History

Received: 28 August 2025, 00:00:00

Accepted: 29 August 2025, 00:00:00

First Online: 6 January 2026