Crossmark

Generative künstliche Intelligenz im Marketing

Crossref DOI link: https://doi.org/10.1007/978-3-658-46709-8_67-1

Published Online: 2026-04-07

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Behrends, Sylke
License Information

Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Chapter History

Received: 8 January 2026, 00:00:00

Accepted: 9 January 2026, 00:00:00

First Online: 7 April 2026