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Markenvertrauen in und Geschäftsmodellierung von Agenturen in Zeiten der KI

Crossref DOI link: https://doi.org/10.1007/978-3-658-46709-8_74-1

Published Online: 2025-12-31

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Mahrdt, Niklas

Hannappel, Lea
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Text and Data Mining valid from 2025-12-31

Version of Record valid from 2025-12-31
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Chapter History

Received: 6 October 2025, 00:00:00

Accepted: 12 October 2025, 00:00:00

First Online: 31 December 2025