KI-basierte Personalisierung der Customer Journey – Chancen, Herausforderungen und Anwendungen
Crossref DOI link: https://doi.org/10.1007/978-3-658-47828-5_5
Published Online: 2025-07-01
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kappel, Dietmar
Berger, Cornelia
Haas-Kotzegger, Ursula
Kerschbaumer, René Hubert
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 1 July 2025