Data-Based Business Transformation – Wie Fast Moving Consumer Goods (FMCG)-Unternehmen mit Advanced Analytics ihre Wettbewerbsfähigkeit sichern
Crossref DOI link: https://doi.org/10.1007/978-3-658-48325-8_21
Published Online: 2025-05-31
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ludewig, Maik Oliver
Winter, Johannes https://orcid.org/0000-0001-9580-4172
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 31 May 2025