Event-Driven Loyalty: Mit Customer Intelligence und Automatisierung zum Erfolg
Crossref DOI link: https://doi.org/10.1007/978-3-658-48463-7_21
Published Online: 2025-11-21
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hurtado, Jan-Niklas
Kot, Nicole
Ossig, Carolyn
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 21 November 2025